Araceae – Celebrating the Beauty and Diversity of Colombian Plants

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Introduction
Araceae.co serves as a bridge between the United States, Europe, and the mesmerizing world of Colombian plants. The brand’s mission is to bring the unparalleled beauty and diversity of these plants into homes, inspiring admiration and fostering a deeper connection with nature. Guided by sustainability and meticulous selection, Araceae.co aims to highlight the distinctiveness of Colombian flora while promoting a sense of wonder and reverence.
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What I did

In this project, I crafted a cohesive and evocative brand identity that reflected Araceae’s mission and values. My contributions included:

  • Logo Design
  • Brand Strategy
  • Visual Identity Creation

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